Soft over bump comfort in front. A gentle lifting hug for your back.
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Like a second skin. BackHug is knitted in one seamless piece from a buttery soft, breathable blend, so it feels weightless against the most sensitive skin you'll ever have. No lace. No bows. No rough edges. The legs are cut high with soft covered elastic, so there's no red line at the end of the day.
It's the detail we designed for first. You put them on and you forget about them. Wash cool and lay them flat to dry, and the knit keeps its shape and spring, wash after wash.
If your size is available, we recommend ordering today while free size exchanges are active for 30 days after delivery.
Your bump gets all the love. Your back does all the work. BackHug is the first brief in our family designed to care for both.
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Everyone designs for the bump. Nobody designs for the back that carries it. BackHug's butterfly shaped panel wraps your seat and lower back in a gentle, lifting hug, so the heaviest part of your day feels a little lighter.
Gentle Lift
The panel softly lifts your seat and supports you from behind
A Break For Your Back
Takes some of the day's strain off your lower back
Comfort That Lasts
You feel the difference most by evening
Regular underwear rolls down under your bump, and you spend all day pulling it back up. BackHug's tall, soft waistband reaches right over your bump and stays put. No more adjusting every 5 minutes.
✓ No More Rolling — The over bump design stays in place whether you're sitting, walking, or bending down
✓ No More Digging — The wide, soft panel spreads pressure evenly so nothing presses into your skin
✓ No More Red Marks — Wake up and go to bed without those angry lines across your belly
Your bump changes constantly. BackHug doesn't need replacing every trimester. The knit stretches through the belly and legs, expanding softly as you do, so the pair you buy at 12 weeks still fits at 38.
✓ Months Of Stretch — The panel expands from first flutter to full term
✓ No Pressure — It stretches around you, never against you
✓ One Pair, Nine Months — No buying a new size every few weeks
Pregnancy skin is sensitive, and pregnancy clothes are fitted. BackHug solves both. It's knitted in one seamless piece with smooth edges, so nothing shows under your clothes and nothing irritates your skin.
✓ Zero Lines — Wear them under your tightest dress and nobody will know
✓ Smooth Inside — Soft, flat edges that won't rub your thighs or belly
✓ Breathes All Day — A light, airy knit that keeps you cool and comfortable
These stretch and grow with your belly, from your first trimester through delivery and beyond. The high panel even sits above a cesarean incision, so nothing touches healing skin, and the gentle hold feels lovely while your body recovers.
✓ Grows With You — Fits from the early weeks all the way to week 40 and after
✓ Sits Above Incisions — The high waistband rests above your scar, not on it
✓ Postpartum Friendly — Keep wearing them while your body finds its rhythm again